MCHENRY, IL—Cecil Daniels used to be neurotic about littering. He has admitted to keeping trash bags in his Toyota Prius to pick up and throw away garbage on the street. Since childhood, Daniels said, he was aware of the effects of littering, an attitude created by a public service announcement. That has since changed. “These ‘eco’ products are amazing, they’ve totally changed my life,” Daniels told The Flipside. “Now, I just toss my used 5th generation brand paper plates out